‘YUCK!’ is a celebration of things that are considered “trashy”, low culture, or that people find off-putting. The magazine explores the value in these cultures, the reasons why people engage with them and the pleasure people take from them.
‘YUCK!’ plays on classic motifs of ‘bad’ and cliché design and reworks them to make them new and interesting again. The design encourages you to take a second look and put aside your judgements. Printing and binding productions play important roles to trigger the readers’ perception of disgust. We also take advantage of tactility by using multiple techniques which are brought into play to encourage the audience reaction and interaction with the magazine whilst reading.
